Ep 34: CBD for pets - helpful or hype? An interview w/ Heirloom Pet Products

We all love our pets and I’ve really been wanting to get a pet products company on the show. In this episode you’ll hear our guests talk about using CBD for pets - helpful or is it hype? We'll also discuss the  THC "no no's" with pets.  Don't make the same mistakes I did. And, our final topic - water and oil just don’t go together.  It's  im-paws-ible, Why? You’ll hear the answer during our interview with CEO Jason Lyzak and Co-founder Brandi Delancey from Heirloom Pet Products.  Get comfortable and listen to this episode with your pets! 

Check out Heirloom Pet Products:
https://heirloompets.com/
https://www.instagram.com/we.are.heirloompets/
https://www.youtube.com/channel/UCgWyBmSqPbSp8fei9TIna3Q

Heirloom Pets is backed by a team of Advisors, Veterinarians and Pet Food experts who offer best-in-class resources and guidance. 

Transcript

Ronjini Joshua: 0:11

We all have our pets and I've been really wanting to get a CBD pet company or a cannabis pet company into the show. And I was excited to me heirloom pets are very cool. You're gonna hear us talking about CBD in pet products. The big THC no no's because I did kind of misstep when I spoke in this interview. And about you know a little bit about water and oil. Yeah, like fire and ice and

Sheldon: 0:36

how they don't mix

Ronjini Joshua: 0:37

how they don't mix. So you'll hear why in this episode was CEO Jason Lyzak and co founder Brandi Delancey. On this COVID CBD success story. Right, today we have Jason Lyzak And Brandi Delancey from heirloom pets to talk about CBD in pet products. Hi, guys. How are you doing today?

Jason Lyzak: 1:04

Good,

Brandi Delancey: 1:04

good.

Ronjini Joshua: 1:05

Thanks. I'm excited because we got a little sample of heirloom pet products. And actually, ironically, my dog had a foot injury a couple of weeks ago, so he was really happy to have the choose that you guys had. So I would love to just talk to you guys more about how you've come you came up with kind of the idea for aireloom? What inspired it, we kind of start all our guests off with what was your journey before you got into like the industry, the CBD space? And then what made you get into a space like this? Where it's like so? You know, I don't know. Challenging? cific? specific? Yes, I was going for challenging. He's going for a specific but yes. Yeah. So if you want to kick it off, Brandy, that'd be great.

Brandi Delancey: 1:59

So Jason and I have worked together for, we're gonna call it 11 years now, on many different projects. We both kind of come from a technology background, I am a freelance web design developer, I've done that for, oh, gosh, probably 17 years now. And so, you know, when Jason came to me to work together on this project, I was really excited, because I got to do something different. You know, so I have to rescue dogs, I've always had dogs, I love dogs. And, you know, trying to mix that passion with my expertise in digital marketing was really exciting. Plus, I got to do some really awesome package design and all that kind of stuff. So that was really exciting to me. And the part about the CVD that just kind of, you know, fell into our laps. You know, I know, Jason, he and his brother owns a small pet food company. And we were kind of looking to find the hole in the market where there was, you know, there was a need for a product. And, you know, this was definitely a need, you know, the difference between our product and the standard CBD oil based products on the market. There's just no comparison. So, you know, that took us down this this really winding path. And here we are. Cool. Cool. Well, thank you for that quick intro. Jason, let's, uh, let's hear how did you wind down this road with brandy? Yeah, I mean, you know, Brandi laid out pretty well, how we, we got together. And I think we're on a dozen years now. Working together.

Jason Lyzak: 3:54

And you know, a little funny little bit of trivia is, yeah, we've worked together for as long as we have, but we've only met each other in person points. And it's been in the last two years.

Ronjini Joshua: 4:06

Wow.

Jason Lyzak: 4:08

So but, yeah, we so my background is is technology sales, and I did it for about 20 years, and it was to corporate and government customers. And, you know, after all that time, I looked around, and I really wasn't enjoying what I was doing. And I started looking for first new opportunities and like, I've got a younger brother that's been in the pet food industry for for about about 20 years. And he's always, you know, he's enjoyed himself. And he brought an opportunity to me a couple years ago, that was a local pet food company, which we got into with, we built it up and we, we sold it and the whole time I was looking and asking where is the slides In the market that is underserved, and somebody brought us an interesting product, and it was a, it was a, an LP outler that was infused with CBD oil, which I thought was a great idea. However, as I, you know, as I sort of dissected it, and and play it out, you know, how does it work? How do we get the correct dose into it? How do we ensure that, you know, the the CBD doesn't leak out, et cetera, et cetera? We started it was sort of a rabbit hole that led us to, you know, what do we know about oil and water?

Ronjini Joshua: 5:40

Right?

Jason Lyzak: 5:41

They don't match, right. And we've learned that from very early on in our education, that oil and water do not mix. So I realized that the after studying a lot of different variances of hemp oil, and those those powders coming out and things like that, but but the market, the, the CBD hemp oil market is is is innovating and maturing. And it's to a point now where there's other forms of CBD that you can get. And it's, you know, so we specifically look at a water soluble hemp that we look for, and that we found and, you know, along this education journey, there's data out there that National Institute of Health NIH has done that showed that a lemon oil product is given to a dog that less than 15% of the CBD is absorbed. So that's a big deal. And CBD oil isn't cheap. If you bought it, you know, it's not cheap. So that, basically what it's saying is that $50 bottle of oil, yeah, buy, you're only getting seven and a half dollars worth of benefit. Now, it also, if, if you've taken an oil product, you know that it takes a considerable amount of time to start working. And, you know, the average is about an hour, right? For effects that we've started start to realize, and animals can't tell you when they're hurt when something's working when something's not working. So what we did was with the watersoluble product, it's, you know, the it's, it's broken down into smaller particles, and nano is the word nanotechnology nano particles, the FDA and USDA hate the word nano, and it being used when it's, we look at the CBD as an ingredient. And they don't like that. So we don't use it. But anyway, so our CBD is has a 90 plus percent bioavailable, versus the less than 15% with an oil. So obviously, it's it's it's head and shoulders difference we like to say, if you were to go into the liquor store, and you were going to buy a bottle of vodka, you saw two bottles of vodka. One was $60. One was or what was$90? or What did we say brandy? They're both $60. About take two of the $60. One is 90 proof the other 15. Right? Why? Right? I mean, it's it's pretty simple. And then our starts working that much faster. So then we we had to look before we spent any money on any advertising or anything else. We looked at our our labeling and the labeling guidelines when it came to the FDA and the government and in the on the pet side of things. There's something called the national animal supplement council that really wrote a lot of the guidelines for labeling and doing them correctly. We didn't want to get a nasty gram from the government saying hey, you're you're making all these claims. You're saying all these things you're not allowed to so we spent a good good amount of money on getting our labeling correct, because at the end of the day, that protect protect both of our customers, our retail partner, as well as the consumer. Then we went into the actual production of everything and you know, we're the only company on the market that has a food topper. We also have But we have three recipes and food topper, we have a bone broth. And we have two different sizes of the long lasting chip. And again, we're the only ones that are doing this. And if you put the both the bone broth and the food topper, literally right on or in the food, whether it's a it's raw, it's kibble, it's freeze dried doesn't matter. I put it on the floor for my guys and they they eat it right up. But we also have our road trips back that's the long last two. Yeah, I didn't I just split our it was before you guys have that little one. But I split ours in half to give it to Yeah, Yeah, I do. Oh, yeah. brought in the little ones came in today. Okay, cool. Cool. So, you know, the road trip sticks? Were actually some it was accidental genius. Mm hmm. And, you know, if they're, they're really good for, for for anxiety. And what's another, we have another supplement in here? called collage pro? I'm not sure if your listeners know a plasmids, but it's the stuff in mother's milk that yes, usually lacks. Okay. So the accidental genius of these was, you know, when we're, when we're anxious about something, we're hyper focused on whatever that source of, of anxiety is, right? So if you give one of these to to the animal, they take about five to 10 minutes to eat, right? And then, you know, Ronjini, how long goes does it take for our CBD to start working? 10 minutes, as far as I understand. What happens is you're just and then by the time they're done eating it, the the, the, the supplemental or medicinal portion of the, you know, the supplement starts working. Yeah. And then you've got a nice palm, little, little buddy next year. So how did how did you guys come up with a formulation? Obviously, you said you kind of were introduced to the idea by someone bringing you a product with CBD. But how did you come up with formulating your own product? And of course, you know, do making it water soluble? Sure, so so we'll talk about the delivery system that the chuck topper brought first, but what what we did was we came up with the idea how do we get Alright, so CBD can't be in food? At least not in this industry. You can't be food. So we didn't want to be biscuit. You know, a tree. Okay, got any product? We want to stand out. So how do you get as close to the ball without becoming food? tree? Yeah, or food topper? Oh, I see. I see. Okay. Yeah. Right. So, we looked at, at that EPA delivery system. And then then we went to our veterinarian partners and said, Alright, we need to we need to build this. Right? What are what's the best way to do this? And so our veterinary partners gave us, you know, gave us their input. And, you know, we're, we're basically off to the races. Now, the, the CBD that we use, we actually contract with a company called source, okay. And they, they supply us with our CBD. And what sources done is they're positioning themselves as an ingredient. It's a bunch of folks from the, the, the food and beverage industry that started this company, and they're positioning themselves to be like, flour or sugar. Okay, right. Because at the end of the day, have is if it's not already, it's going to be a commodity. Right? It's something that that's grown in a field farmers, you know, all that fun stuff. So it will become a commodity and they have, they have the only true water soluble CBD on the market from all of our tests, and what we've seen in the quality is we've got a video on our, our YouTube channel that shows the comparison of the, the our CBD versus oil. So

Ronjini Joshua: 14:42

so then that's you started with food toppers, I mean, I guess, I guess how have you seen the reception of this? Because I think Who? Um, I guess my question is, is how do they find out about this because most people don't even know themselves. About CBD, where would they start giving it to their pets? You know?

Brandi Delancey: 15:04

Yeah, that's a really that's a really good point. How do people know about this? Yeah, we have found that our biggest challenge is consumer education on this because oils have been around for so long. And it's kind of ingrained in people's mindset that if I'm going to give CBD or if I'm going to take CBD, it's going to be in an oil format. Yeah. And so we're kind of working through, you know, changing that perception that oil is the only way. So, you know, for us, it has been kind of, we're educating retail side. And then at the same time trying to educate the consumer side through marketing, and, you know, social and blog posts, and, and getting on, you know, podcasts and doing news articles and things. So that's really been a very big focus for us. So then the reception on the retail side of it has been, you know, it's been really good. We are in probably close to 180 stores across the country at this point, and we're in. Yeah, and we're in Word with three distributors, and we have just started working on another really big one. So you know, we are, we're moving right along with the retail side of it. When it comes to the consumer side of it, it's hard to do when you're behind a computer screen. So if we got to stand in all of our retail stores, yeah, every day, I think that we would, you know, really take fire, but because the majority of what we're doing online is faceless. And we're assuming that consumers will read the information or watch the videos or, you know, take in the information that we're putting out, but you know, they're just not finding it, they don't know that they need to know. Right, right. And that's the hurdle that we are trying to knock over. I mean, have you guys found that like getting because you know, okay, when you are looking for a prescription, or you're trying to solve a problem with your health, or, you know, your anxiety for human, we go to the doctor, and we're like, Hey, we have this problem.

Ronjini Joshua: 17:26

You know, what do you recommend? Right? I don't know. I don't think that well, I don't know, I don't go to the veterinarian that frequently. So as pet owners, I mean, we don't go to the veterinarian as frequently as people go to check their health and their doctors. So how to how does that happen? And do you guys work with veterinarians? Because I think that's obviously a really good, like, education point, like the actual vet. Yeah, it is in

Jason Lyzak: 17:56

most states that so the vet that we had, you know, working with us is important, and she cannot her license recommend CBD products. It's because it's not an approved by the it's not approved by supplement.

Brandi Delancey: 18:15

It's not a medication. It's a supplement.

Ronjini Joshua: 18:17

Oh, I was like it's illegal, but okay. Oh, yeah.

Jason Lyzak: 18:22

So what I what I it's funny that you asked this question, because we were talking about it this morning. And I put a call out late this morning for somebody in in sales, the sells specifically to that default start talking to her about exactly this. This this avenue, because it's a different, like when we look at the pennant, the retail patterns, right. And we're just with independent retailers right now where we don't have plans to do the Petco and PetSmart. And the Chili's, we want to support the small businesses, especially now. I mean, we're, you know, believe it or not, we're a COVID brand. We're called COVID success story. We started at launch the first week of March last year. It's crazy Monday, that's, you know, I want I went out and sold five stores here in in my city. And a week later, you know, it was quarantine. Yeah. So all the the the majority of the success that we've had with the 180 plus stores and the distributors has all been since the first year. That's crazy. Yes, that's so that's what five months we've been able to do that all the pets are like, you know, all anxious because they're their parents aren't going to work anymore. Wow. Yeah. So um, So the, it's when we believe this, go out, go through the brand and say, you know, one of the first things is what do you know about oil watt? And everybody goes, Well, they don't met and then they, the light bulb turns off. And then the conversation is fairly easy. And there, you know, you get the, the nodding of the head, and they go, Oh, God, that made sense. It made it, you know, and it's, it's one of those things, it's like you knew it, but you didn't know you knew it. And the you know, then it's, and then the response for the product has been just phenomenal. It really yeah.

Brandi Delancey: 20:42

And we found to going back to that consumer education piece, we have found that most definitely, when a retailer is trained, and they get all of the information that we have to give about the product and the science behind it, they are that much more well equipped to handle the consumer when they come into their store. And we've seen enormous success in that. So you know, it's the reasoning behind wanting to be you know, on top of supporting small business, when you walk into a small pet store in your local area, and you need something and you go in, and they're going to be there to talk to you to explain to you those products to help you to see that this may help or this won't help or, you know, how can how can I make this and how can I find a solution to this problem that I'm having with my pet, when you go go into Petco or PetSmart, they're not going to give you that, yeah, they don't give you that. So the consumer education piece is so so important that, you know, all of these kind of avenues that we are, are going through right now for our products, support that consumer education.

Ronjini Joshua: 22:01

Going going back to the product itself, you know, I don't know that I would have ever considered CBD for my pet if I didn't find what you guys were doing. And actually, we interviewed very early a veterinarian who was talking about how she's using cannabis for, you know, treatment for dog cancer treatment. She's a dog oncologist. And so, um, I don't think I would ever come up with that by myself. How How do you guys how have you seen the reception of CBD for pets? And, and what can it treat? Like, what are the different things I know, anxiety is obviously one of them, but what are some of the things that you've seen it do well for so

Brandi Delancey: 22:49

so we have to be very careful with the benefit claims of our products and CBD as a as a supplement itself. You know, what we can do is, is look at studies that have been done. And, you know, look at the things that the vets are saying and doctors are saying for the human side, not for our side, but you know, so we we've seen many, many benefits from CBD, and all of the you know, the cannabinoids, that that can be found. So, you know, obviously calming and anxiety you know, treatment is kind of the thing everybody looks at for for CBD is you know, it can help with anxiety, it can help calm you know, a kind of a restless pet. When it comes to the things like cancer and and seizures and all of those big big things that we know. Medications are prescribed for from doctors and things like that. We we don't really have any association with those we can say yeah, we've heard that

Jason Lyzak: 24:04

disclaimer things and say yes, it promotes or it supports right. a you know, a normal cardiovascular immune and neurological function. bombing helps middleweight support.

Ronjini Joshua: 24:19

Yeah, yeah,

Jason Lyzak: 24:20

yeah, yes. Yeah. It's, you know, for us we are our vision and our dream for alien pets is to be a, you know, a market leader. And, you know, talking the talk and walking the walk, I think that's what you're hearing from brandy is is for she tends to be a little bit more cautious than I will as the as

Ronjini Joshua: 24:49

the marketing person. You should, yes. I'll be on the line, but she's like, shut up. Okay, let it fly Jason.

Jason Lyzak: 25:03

So, I mean, look, we, the things that CBD does for the humans, it does for the animals, and it's there's, there's, there's a big difference in in that are, what it does for our, our systems, our internal system, you know, it helps with that with a clear mind that helps with with even emotions, you know, it helps with the immune system. And, you know, what, what, we're what many products do and the big questions we get are, well, what's the difference between this one and this one or this one? You know. And, you know, at the end of the day, when something says common, or something says immune or something says hip and joint, what calming immune and hip and joint pieces are the other supplements

Ronjini Joshua: 26:04

that are that are being combined?

Jason Lyzak: 26:06

right? Exactly. Because the CBD is, is the CBD and it's that it's on, I'm gonna, you know, input quotations, the CD is the all encompassing, right, man. I mean, that's, and that's the star of the show. So that's the, that's where what you're, you're, you're, you're buying it mainly for, I would think I mean, that's what I would buy for my guy. And then if it has, like, our bone broth, it has a collagen and trip the family. Right? So for a senior dog for a dog with cancer, I mean, this stuff is really good. It's easy on the stomach. It's nutritious, but it's also got the it's got the CBD in it to help with all that stuff. But the collagen really helps with the joints and the tendons. Right. co that helps with the skin. And then the trip the fan. I mean, we all know how we feel after Thanksgiving dinner. Right? relaxing, you know?

Ronjini Joshua: 27:17

Yeah. So Oh, is the main difference between I mean, I don't know if you know this, but would it be like the dosage is that I mean, how? How are you measuring the main difference between how we use it in humans and how we use it in, in pets? And is it is it based on like, I guess wait? Yeah, it's gonna be your, your dosing your your application, and it's going to be the difference. Otherwise, it really is no different if it if we see the consumer using CBD in their own lifestyle. Yeah, that's a really easy transition. To think I would like to do this for my pet as well. I

Brandi Delancey: 27:58

mean, really, the trigger for a lot of people looking for CBD is things like, separation anxiety, you know, you are getting ready to go to work, and you have an anxious pup, and you want them to be chill for the day and not to be, you know,

Ronjini Joshua: 28:19

all worked out.

Brandi Delancey: 28:20

Yeah, the whole time. Yeah. So you know, historically, you give them an oil, you would need to, you know, get up early, you need to give it to them ahead of time, so that by the time you're leaving for work, it's starting to do its job. And, you know, for us, we're just wasn't an option. But you know, I want to be able to know that my pet is going to be you know, they're going to be okay, when I leave the house. So instead of wondering, we know that within less than 10 minutes, our pets are going to be they're going to be cool. And we're going to be at work and everything will be fine. Yeah. Yeah. So I think that's a big, a big trigger for a lot of people is that separation. And I think especially right now, with the pandemic, I mean, of all things for us to have launched a brand during, you know, when everybody went into to the pandemic, they were their pets were like, Oh, my God, what are you doing in this house every day? I'm tired of looking at you. I need something. Now everybody is going back to work and their dogs are like, wait a minute, it's been here for a year and a half. Where are you going? Yeah, yeah. Well as our big triggers, you know, what,

Jason Lyzak: 29:36

when we when we started also a lot of what the pet stores, the retailer would tell us is that the, the the instructions that they give with oil is you got to plan it, you know, so,

Ronjini Joshua: 29:53

oh, you're like planning into your schedule or something like that? No, you got to plan it an hour ahead of time. Okay, so

Jason Lyzak: 29:59

the The fireworks What time are they start? Right? See, we got to give it at 815. And, you know, you can't, you can't always do that. And then the administration of a of giving the administering of getting an oil or taking an oil to human, the instructions are different than for adult. Okay, so for a human, you're supposed to take it sublingually under the tongue and hold it for at least 30 seconds, right?

Ronjini Joshua: 30:34

You can't tell a dog to do that.

Jason Lyzak: 30:36

Right. Right. So then, think about think about this till you've just dosed your dog. And what do as, as humans are mammals, what do we do when we get a taste in our mouth that we just we don't like, necessarily, we visited them out. And or we take a drink. So that water is now just flushing that oil. I mean, that it's, the story gets worse with as I talked about it, you know, it gets worse for oil. Yeah. And so So anyways, the the retailers were really this was a big thing with them is that the, the the, the pet owners would go Alright, well, I go to work, and I give my dog The, the the treat with the oil. And now you're telling me that she's not calm down for an hour, she's still all anxious. And that really that hits home? I mean, when if I was going to work, and I go, here you go guys, and give them their treats, and walk out the door, knowing that I'm trying to do something good for them. Right. And it's not really working for if it does start working for an hour.

Ronjini Joshua: 31:57

Yeah, there goes the money that you spent on it or whatever the the $50 that you spend on your tincture? Yeah.

Jason Lyzak: 32:04

And, you know, we did a comparison, two of our pricing, where we're priced that retail versus other products on the market and the per milligram, where I mean, our per milligram is 10 to 13 cents, where everybody else the next lowest one is like 17 cents per milligram where the the best known product on the market is 40 cents a milligram. Oh, wow, you're looking at worth the difference, on average, like $15 a month for our product, highest quality, fastest working, and the most economical you know, so there's, there's people it's the Wild West. I know you have Brett, Brett popping bar you're on? Yeah. And I mean, there's a lot of people out there that are just trying to grab cash, without necessarily being ethical about what they're doing. And I'm not saying they're bad, but there's the longevity of the company and being a good steward. And a good citizen, to our our consumers is very important to us. You know, we want to give you guys everybody the best there is. But we're not trying to, you know, to break your bank or your wallet. We're just we're just trying to do the right thing. No question. You've mentioned quality of your product. How did you go about assessing the quality of the CBD that you sourced? Sure. So so we only use verified organic farmers from Washington, Oregon, California, and now Colorado, okay. We made sure that that they have have the checks and balances, being organic, is is the big thing. I mean, that's that's the that's a big seal of approval. And you can sort of stop right there with in a lot of cases, you know, with the source partner, you know, they stepped in to and they've got, they've got more muscle than we. So so we told them that the parameters that we want to work with, and they sourced them out and brought them to us and we that's how we move forward with that. And then we did we did independent testing on everything to make sure that That, that everybody was was, you know what they say? said they were doing was was trip. Nice.

Unknown: 35:10

Yeah, I was gonna say that too. We also have our CEOs on our website that are linked through a QR code on all of our product packaging.

Ronjini Joshua: 35:19

Yeah, I noticed that I noticed that it's really nice. Yeah, yeah, you can kind of do kind of like, the whole farm to table, you know, thing where you can like know where everything came from. I really liked that about your packaging, is that there's that little QR code that kind of says that. And I think, you know, as you were kind of talking to and referring to earlier, yeah, you guys have this really interesting situation. Your brother was in the pet industry. But now you've entered the CBD space and social equity, social responsibility is so important, because it's still new. What are like the big challenges you guys have seen as a company that's in this very, very emerging market? You're in the CBD stages? So you're a little bit a little less challenged, because it's legal. But you're still in a very new area? Like, what are the big challenges you guys have seen?

Brandi Delancey: 36:09

Okay, so that would fall into my lap completely. In the beginning of this, we were like, Oh, yeah, this is great. We'll make some really cool packaging. We'll have all this fun social stuff. We'll put this you know, that website will be nice and jazzy. Yeah. And then the hammer, hammer drops. And we we became members of the NSC, which, you know, is is basically the go between we are it's a self regulatory kind of situation. So we really have to mind our P's and Q's for, for government purposes and to keep our consumers and our retailer safe. So we started realizing that no, you can't say that. No, you can't do that. No, we can't put that here. And I can't even tell you how many iterations of our first package there were, I was ready to, you're like, throw in the towel.

Ronjini Joshua: 37:09

Just put it in a brown bag, just put it in a bra,

Jason Lyzak: 37:12

no packet, notice no label. That's what it's like, but, and I would go, but everybody else is doing it. But I'm gonna be everybody. Yeah.

Brandi Delancey: 37:24

But you know, we did it, we did. And we got a really good handle on the packaging situation, the labeling, and you know, we feel really confident with that now. And, you know, at the end of the day, it's a marketing decision. It's a business marketing decision, how you choose to market your product, but it's, it's really hard to explain to a customer, what it is, what it does, and how you use it, when you can't call it what it is, you can tell them how to use it. And you can't explain the true benefits of it.

Ronjini Joshua: 38:01

You just have to show like a picture of a happy dog like this is what happened.

Unknown: 38:05

Exactly, exactly. So you know, you'll see all of our packaging, it says like wavered powder or yeah flavored essence or

Ronjini Joshua: 38:16

stick Yeah, the broth it says essence right? essence, yeah, oh

Brandi Delancey: 38:20

my gosh, you know, so, those are the pieces that we do for to keep those people safe and to explain as best we can, what it is without, you know, losing our integrity as a brand. Then at the end of the day, we do have to market these products and we do have to bring in that consumer education piece. So you know, we do tell them it is a food topper, it is a bone broth, it is a long lasting feel, verbally, that is a verbal, that and that's a marketing decision that we have, you know, we we went a good the better part of maybe what 10 or 11 months, Jason, just with the verbiage that is approved. And it was getting us nowhere, nobody was understanding, like,

Ronjini Joshua: 39:13

What are you talking about? Yeah, we

Brandi Delancey: 39:15

were getting asked same questions over and over again. And we were like, how, how do we remedy this situation and still keep our morals and values intact? Yeah. You know, so we went kind of the the more illustrated way we started putting out you know, we had an illustration done of how to use our food tab or how to use our bone broth. The road trip stick was a pretty easy, yeah, you know, jump to make. But, you know, then we had to go through our website and we had to remove a lot of language that that, you know, wasn't something that they wanted to us to be aligned with and social media had to be kind of adjusted. We've had a really good difficult time with ad spin. Oh, yeah. fitness industry. So, yeah, it's been very, very difficult. Trying to walk that that line of being a business and wanting to do the right thing, and also educating the consumer on what we do.

Ronjini Joshua: 40:21

Yeah. What do you what do you see as far as the growth in this space? Because it's really interesting. I mean, obviously, the pet space is one niche, and, and choose, I mean, you guys essentially chose to do the CBD product, which is another challenge that you've presented, like, what has been the ideas of your roadmap? Are you going to continue to do CBD products? How are you guys going to be expanding and you know, what else you're going to be doing?

Jason Lyzak: 40:49

Yeah, we have a, we've got a catalog of products that we're going to create, we've got another flavor of the road trip six, we're going to be doing a peanut butter. And that will come later this summer. Both sizes, and then we have another we have a turkey and pumpkin eat bone broth that we're going to be coming out with. And then we have the next actual, innovative product that we're going to come out with. I'm not going to tell what it is. But it's there's nothing like that on the market. And this when I say that, there is nothing like what we're going to be coming out with. Yeah. Is it lasting dog stoppers ever again? Is it everlasting dog stoppers? Yeah, right. That now that won't be cool. I don't know how we priced that one out. Yeah. Yeah. But we're, you know, we are our our goal is to be minimal ingredients to you know, the road trip steps are, are situational. So it's like, you know, you're not earning these every day. Yeah. They're, they're, they're fairly expensive, just because of the amount of CBD in them. But we're what we're trying to get to is the daily use economically, we'd like to, to come out with some cat products as well. The cat. The cat owners are as they don't buy as much CBD as dog owners.

Ronjini Joshua: 42:40

Okay.

Jason Lyzak: 42:42

Believe it or not, but, you know, cat our bone broth is for cats and dogs. And for cats. It's great for things like feline aids or renal failure failure. Plus, and we learned this along the our journey is cats apparently get most of their moisture from their food.

Ronjini Joshua: 43:04

Yeah, they're notoriously bad at drinking water. So I see. So they extract it from their food. Okay,

Jason Lyzak: 43:11

exactly. Yeah, yeah. So, so the bone broth is great for a cat because you can you know, you can put it right in with its with its kibble or the wet food that you Give it, give to it. But, um, you know, right now, where we're, we're partnering with, I'm talking with with again with Brett and his group, because what the the channel that we want to open up you brought up veterinarians? Well, one space that we haven't gone into, and we really want to get into are the dispensary CBD and vape. shops. Yeah, yeah. I mean,

Ronjini Joshua: 43:52

I mean, that's, that's a great introduction, right? Because those people are already warmed up. They already know what it is. Right? Yeah. Yeah.

Jason Lyzak: 44:00

And, you know, chances are most of them have dogs. Yeah. Right. Absolutely. So that's where, where we want to go. And then I think that what we're, you know, next month, we're going to have some some big news about distribution. And a car Grove, what we're looking to do is, excuse me is to have an a full breadth of products that brings a solution to whether it's a big dog, a small dog, a fat dog with skinny dog or, you know, hyper dog or relaxed or we would like to bring that solution in a very pure and economical way with our, with our products. You know, there's a lot of, there's lots of questions that that still need to be answered in these market spaces. For these products, and I feel that we can position ourselves to answer those questions. You know, the what we want to do in the next year is get all of our all of the certifications that that we need and that we want to, you know, to firm up our, our foundation you know, something that that Sheldon asked about the quality, how we source the CMB that that we got into but another important aspect of it is of the product is the, the non CBD part work, everything is SQL, which is safe quality food sort of certified, GMP or and or kosher. So, everything comes and it's made in the US. So we're very, we're sticklers on all of that type of stuff to make sure that it's the highest quality product that we can produce that you can give to to your animal.

Ronjini Joshua: 46:12

Yeah. Would you guys would you I guess would you consider yourself like a pet wellness company then? I think that's a great way of describing it. Yeah, that's nice. I'm have would you guys consider and obviously, this is a long, long road a marathon, not a sprint, but would you consider doing THC based products if that's an opportunity, or if that you know, once that becomes a little bit more, you know, unregulated ga for animals. THC is poisonous. Okay. So now, yeah. Yeah, no, we spoke to Well, like I was mentioning, we spoke to a veterinarian who was doing this for, I guess, cancer, cancer dogs, but they were experimenting with different levels of CBD THC combinations. And so I'm wondering, I'm wondering that maybe it's certain strains or I don't know, I don't I don't know, the pet, you know, equivalents. of toxicity has to be

Jason Lyzak: 47:16

at least a little bit of tea. Yeah. And in our, you know, our products just to to get that ensure that the chain of the entourage effect. Yeah. worse. Right. So,

Ronjini Joshua: 47:32

so maybe it's a small amount or something.

Jason Lyzak: 47:34

It's a very tiny Yeah, yeah. But I know, we went to we went to Colorado a number of months ago to open up the state. And we were I mean, we were really welcomed. The welcoming was was was awesome. In Colorado, because, you know, CBD and cannabis really has a lot of roots there. Pun intended. Yeah. But, you know, our story was was so well accepted if it wasn't funny, but a lot of the shop owners said that the third consumers were looking for THC. Yes. The amount of CBD be in the products.

Ronjini Joshua: 48:22

Right, right. Yeah. So yeah, I don't I don't know the science behind how much you can have and how, like you said, if it's toxic, but that I mean, I imagine I'm not the only person with that question.

Jason Lyzak: 48:35

Yeah, it comes up. No, we would prefer to err on the side of caution.

Ronjini Joshua: 48:42

Of course, of course.

Jason Lyzak: 48:44

not go there. I don't you know, I'm, you know, I have well,

Ronjini Joshua: 48:49

and if you can, if you can get the benefits from the CBD based products, why wouldn't you just stick with? Well,

Jason Lyzak: 48:53

yeah, that's, that's again, who's the star of the show? Yeah. Randy, is that that's what the star of the show is. So we let it we let it shine.

Brandi Delancey: 49:04

Yeah. We're also we've also positioned our products as outside of the road trip stick, which is situational, but we've positioned our products as daily maintenance products. Yeah. So you know, I don't know that even down the road if THC was something they found would be I don't know that that would be considered something we would want at the daily as a

Ronjini Joshua: 49:28

daily maintenance. Yeah, I guess that makes sense. And then at that point, you're just like having a bunch of high pets. You know?

Brandi Delancey: 49:35

And that's that's the the amazing thing with our product is that you you give it to your pet and they're the same exact pet there there's no like, Oh my gosh, my dog passed out on the floor and I can't do anything. You know, it's it's the same exact pet as before, but just chill. You know, like, I have my oldest rescue sheet. She's only through, she'll be three tomorrow. And she's scared of everything she barks at everything. She's scared of thunderstorms, fireworks, I mean, the kids scream, and she's, you know, runs for the good chair. And, you know, so I've, I've gotten to this point where you can tell and as soon as we hear like thunder rumbling, she starts, you know, getting anxious and ready aces. Yeah, she was she licks, she does all these things. And I give her the the road trip stick. And literally, by the time she's done with it, she's like, all right, and she goes and lays down. It's not that she's not still aware, you know, aware of what's happening is that she just is not that bothered by it anymore. So you know, she'll still want to come sit next to you or something, but she's not having that anxiety attack that she's having.

Ronjini Joshua: 50:49

She's not gonna hide, run away and hide

Unknown: 50:52

back way. It's, it's not this exaggerated effect, like you would imagine, you know, like, human taking edibles or something, right. It's more a more of just like, they're a more common version of themselves.

Ronjini Joshua: 51:08

Yeah, no, that's like, it's really interesting. I think this set this kind of area is an interesting aspect of like, you know, it's not like self care, but pet care. And I think a lot more people are more conscious of how they're treating their pets. And you know, you know, and with the pandemic, of course, I think everyone, like started taking their dogs and pets for walk more walks. And we definitely did, because my dog wasn't getting walks. And since we were home all the time, and we had to get out, he came out with us. And that's kind of how he injured himself as well. But that's a different story for a different time. But I did, I did give him the road trip stick, and it was helping. He was like, literally limping. And then he had the edge of steak. He like, enjoyed it. I guess the flavor was fantastic. And then afterwards, he was good to go. I mean, he was, I mean, he was still limping, because he has an injury. But it was less it was less prominent, and it seemed like he was a little bit more relaxed. So it definitely you could see the outcome. And you're right. They're like the same pet. It's just like they're a little bit more. I don't know. Yeah, it's hard to explain them a little bit more than theirs, then they're like they just have a meditation session or something. Yeah, absolutely. So I'm really excited because we are going to be actually, in line with the release of this podcast, we'll be doing an heirloom pets giveaway. So if you're listening to the podcast, head over to our Instagram page at Green seed PR, and you guys will be able to enter to win and heirloom pets giveaway. We have a food topper a bone broth and a road trip stick that I save. I did not give my dog everything. Well, we will support it. Yes, yeah. Yeah, so um, but I'm really excited. And I'm so glad to have you guys here. And I can't wait to see what else you come up with. I think this this area of pet care and, and this area of just the industry is like such a great opportunity. So it's cool that you guys were able to come upon it and I mean, it looked like it sounds like it was just very serendipitous. You guys like all came together at the right time?

Jason Lyzak: 53:13

Yes, it's crazy. Because the COVID thing we keep looking at each other. We're like, oh crap here. Yeah, and then it's like, oh, okay, here's, you know, something else could happen. Oh, it's gonna work you know and then then it there's that lull and then something else happens. Oh, and then we get you know, since the first year people are really starting to use that word yet now we're getting actual people messaging us and we've got you know where we want reviews more than anything else. But we're seeing that people are actually using the product and it's working for them.

Ronjini Joshua: 53:55

What are they saying? What what do you what do you get customers

Jason Lyzak: 53:58

so the other day somebody posted something on Instagram girl was flying with her little French Bulldog on a road trips there and I mean I don't get so poor Yep. worse but she posted up on our on our Instagram was was awesome. And um,

Ronjini Joshua: 54:24

what's your what's your Instagram just so people can

Unknown: 54:26

take a look? It's what is it brandy we dot r dot aireloom pets.

Ronjini Joshua: 54:33

Yeah, you're like well, that's all we got.

Unknown: 54:36

That's not it's not my favorite marketing person. But you know it is what it is. Yeah, all of our other social handles are airlink pet.

Ronjini Joshua: 54:43

Okay, and what we'll put the link in the show notes as well. But But yeah, I mean, that's always nice to hear people having a good experience right.

Jason Lyzak: 54:52

Love that. We're in. We're in Bentley's pet stuff in over 65 There are locations and doing really well with them. And it that I, like I said, we're trying to get into the CBD shops. Right now. We're in one and the guy like we orders every month. Yeah. So those people are loving it. And we've got a we've got real strong margins for our wholesale partners. So anyways, yeah, yeah.

Ronjini Joshua: 55:33

Alright, so we're going to be looking out for new stuff from you guys soon. And again, don't forget to go to that giveaway, so you can chill your pet. Give them a little relaxation at home. While we while we endure the end of this pandemic, hopefully.

Brandi Delancey: 55:50

Yeah,

Jason Lyzak: 55:51

yeah.

Ronjini Joshua: 55:51

Awesome. Well, thank you guys so much for joining us. We'll have all the links in the show notes and anything else I missed? And we will also send you the fantastic photo that we took of your products. Yeah. Awesome. Thank you guys so much. And thank you for joining us. Thanks for you guys. Thank Thank you. So yeah. The Green Room podcast is brought to life by green seed PR, a cannabis green tech focused PR agency and a dedicated production team of editors mixers and show Booker's A huge thank you to the vessel team for providing their studio for our recordings. Don't forget to subscribe and share the green room podcast with friends, colleagues and family. That way you'll never miss an episode and we can keep the lights on. If you're feeling extra generous, please leave us review on your favorite podcast listening platform. You can also find us on Instagram at Green seed PR and to the live video versions of all of our podcasts on YouTube. Would you like to be on the guests on the show? Or do you have a great guest referral. Awesome. Submit your guests at Green seed PR dot com slash the hyphen green hyphen room. Thanks for listening and be well